The simple and user friendly design is appealing. Now I'm just waiting that the responsiveness of the UI really is good enough, even after you have gotten used to the device. With my old Nokia E51 Symbian S40 device, the first impression in this regard was very good, but nowadays the UI is really sluggish, compared to what is the norm nowadays.
In addition to the UI responsiveness, I have two following things. First the apps. If I get Gmail, Opera Mini, Google Maps, Internet radio, Fring and Bambuser or Qik and maybe even Skype, SPB TV, Youtube ja France24 apps running on, there would be no stopping me in gettting one - especially if the users can use the Android apps on N9 really easily and without legal hassles. All this taken, of course, the most important thing for me: Will the price be OK ?
My point, however, is the following:
In reality, who am I to tell you how it should be done? That's not my problem and as I like my vision, here we go. N9 should be marketed with a black-and-white funeral theme. It's the funeral and darkish-humor!
This is the first and last real MeeGo device Nokia is going to produce. There is nothing to loose anymore.
For the atmosphere I'd go with the following great two examples:
I admit, that's a little bit ninetees but the movie was excellent. And ninetees were the glory-days of a rising Nokia.
But now it's the 2011 and the ball game is all new. Thus, I present you with...
Nokia N9 is the last MeeGo phone they are going to produce. They made a deal with Microsoft to go with Windows Mobile operating system and, at the same time agreeing, to let go MeeGo. Exept that one MeeGo phone will be produced. It's the N9. I guess it's the last breath of a ditched project that has to come out. And it's good that way. (It's a nice phone). Thus no more new MeeGo phones from Nokia after this one. This extinction deserves a great funeral.
But every crisis has something good in it too. So does this one. The end of the MeeGo breed at Nokia should written a new meaning. From its part, it could represent the end of consumerism on mobile device market, the idea of it at least. This is the last model and last hardware of this kind so why not take a longer societal and environmental perspective? Maybe if it sells good, it will produced for a long time. There's nothing Microsoft can say, as it still is the one last MeeGo phone on the market.
Maybe people buying N9 could start a movement which could be supported by a marketing campaign, as Nokia indeed has many valuable corporate principles. For example the recycling information is presented quite nicely and also last year, Nokia kept its number one position in Greenpeace ranking . Buying an N9 could be made to represent good global values. Buy an extinct species phone, buy the last of its kind, buy a vintage device that is new. (Actually, I think, Symbian is the vintage OS for mobile phones nowadays, so, I'd be glad to have a Nokia N8 too ;).
And finally, with the stock price at its current levels, why not have some fun? Is there something to loose?
(Hmm, what would the stock price be now, if they hadn't hired Steven Elop and chosen the Windows Mobile platform last year?)
The interesting part is is that the above Design Story video is produced by Pablo Films (on Youtube). They are a local company, a bunch of former skateboard kids, currently producing some breath taking Finnish rap videos. Last time I checked, a couple months ago, their web page featured only a couple of projects. Since that, it seems, they have been quite busy, I would say, thanks to these great videos receiving millions of viewrs on Youtube. Check these out!
The hits on Youtube for the two last ones is 3,5 million as of writing this. It's time to rethink the Nokia N9 marketing. There's nothing to loose on the last days of awesomeness!